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my PASHION Vienna & ME

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Hi! I'm Susan, with a true passion for fashion!

Born and raised in Vienna, the city is as much home to me as Cairo, where I now live most of the year. I always loved fashion and I always loved to discover new things, I first launched PASHION, the pan-Arab fashion, beauty & luxury magazine in 2003. 15 years down the road I know exactly what my fashion savvy readers are looking for! Besides being on top of the game when it comes to fashion trends and must-haves they also love to discover new emerging talents and designers from around the globe, to be unique! Two years ago i thought, "Hey, with all that many Arab tourists coming to Austria and such a large community of Arab expats living in Vienna and the amazing and unique fashion, luxury  and lifestyle scene in Vienna, let me launch PASHION Vienna". So this is how the first & only Arabic & English fashion & luxury magazine in Austria was born! Being also in  English, allows me to reach all the International tourists and expats living in Vienna, who also share my passion for fashion. is an online  extension of the magazine and  a compilation of my favorite fashion news, local or global, and like PASHION VIenna, a guide to discover & shop the best of Austrian as well as international designers and brands, latest insider news & tips and basically all things beautiful in life in Vienna & beyond!

A regular at the international fashion weeks, a BOF500 for four consecutive years (2014-2017), a founding member of the Egyptian Fashion & Design Council, an executive committee member on Fashion Trust Arabia, my life is really very exciting. Be part of my world of fashion & luxury with the latest news from Vienna, to Cairo via the fashion capitals of the world.



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