my  PASHION Vienna

Everyone is looking for a meaningful gift to celebrate a special event like Mother’s Day. Due to the panic in the region over Coronavirus, many retailers spiked up their online orders and offer home delivery. Doing our share to help people be more responsible and stay home, we picked some gift ideas available online to impress the women in your life. Jewels from Azza Fahmy: Jewellery sends a very strong message as a gift. The T-Lock necklace adorned with Garnet, Champagne dia

Who said looking natural has to be low-key? We can’t help but notice that many of the leading makeup brands are following the all natural looking trend and are releasing new products that promote different neutral looks. As soft colors are now taking over  bold colors, we picked some of our favorite make-up brand’s latest beauty products in store for that “all natural look”: MAC Cosmetics: MAC’s spring novelties push the all neutral look. From sheer textures to nude shades wi

Susan Sabet, Publisher of PASHION Vienna, the first and only Arabic and English fashion and luxury magazine in Austria, hosted an intimate breakfast at the Vienna branch of Schustermann & Borenstein.  The famous “by Membership only” shopping temple that offers discounts of up to 80% on the biggest brands in fashion for women, men, children as well as home accessories.. 20 ladies of the Arab society in Vienna were greeted by Mrs. Antl, the Director of the shop and given compli

An emotional one-night only smash-hit, the “Umm Kulthum & The Golden Era” Musical wowed a packed house on Monday March 2nd, at London’s famous Palladium Theater. Brainchild of Saudi entrepreneur and philanthropist Mona Khashoggi, the first ever musical production that told the story of the life of the Arab world’s biggest ever star, legendary Egyptian singer Umm Kulthum, was a spectacle no Egyptian or Arab should have missed. In her welcome speech Mrs. Khashoggi who tried her

With spring knocking on our doors it’s time to shop the fresh new looks of the new season. Accessories are key to flaunt the latest trends and add some color and style to your new wardrobe. We’ve picked our 10 favorite bags available now on Mitcha.com, the leading online shopping site for Egyptian designers. The black Bonbon bucket bag by Reform Studio. The Geometric 2 backpack by Koffa. The Glitter Blue Green Changeant bag by Zoya. The Hologram silver mini back pack by Cubs.

Every girl strives to have the perfect face, flawless skin and the glow she admires on models. But little do they know, this doesn’t come as easy as it looks. As the weather is getting warmer and spring is just around the corner, here are some beauty hacks every girl should know. Concealer on Pimples: As the season is changing from cold to warmer temperatures and the skin has to adapt to this transition, you might get some skin irritation that leads to pimples as a result. A

As widely known, Paris is the capital of fashion and home of the  biggest luxury labels such as Louis Vuitton, Dior and  Chanel. The last of the big four fashion weeks  the most prolific designers of the city of love presented some jaw-dropping collections this season. Through a modern lens, Louis Vuitton showed inspirations from the 70’s trench coat to the 80’s ski jackets. Chanel continues the simple take of the label with a fresh perspective while classics were reinterpret

Luxury jewelry design house, Azza Fahmy welcomes Mother’s Day in time of the brand’s 50th anniversary. As she is celebrating a special year, Azza Fahmy opted to show her appreciation to her clients and combine the success of the brand with the success of strong, determined mothers. Throughout the years, Azza Fahmy has always chosen a nontraditional approach in jewelry design that helped her in creating a wide base of clients. This year’s campaign is aimed to connect to client

This year many Arab designers have had some career defining moments with their designs making an appearance on the most famous red carpet events, magazine covers, or spotted on A-listers. Here are some of the biggest moments in 2019 for Arab designers: Kate Middleton in Elie Saab at Royal Ascot 2019. Dora Zarrouk at the Cannes Film Festival in a dress by Jean-Louis Sabaji Beyonce in a look by Georges Hobeika. Kendall Jenner in Yousef Aljasmi. Adriana Lima in a siren gown by R

Pantone’s annual ‘color of the year’ reveal plays a big role in foreseeing trends in different aspects of the design industry, predominantly in fashion and beauty. For more than two decades Pantone’s color of the year has played an integral part in product development and consumer’s decisions across various markets. The annual reveal becomes increasingly influential each year in the fashion and beauty industries. Thanks to Pantone, you can expect to see a lot of ‘Classic Blue