FERRAGAMO THINKS SUSTAINABLE
The Museo Salvatore Ferragamo lets fashion, art and materials tell the story of sustainability in an exhibition to kick off on April 12th.
An exhibition titled “Sustainable Thinking” will be held at Museuo Salvatore Ferragamo in Florence from April 12th, 2019 to March 8th, 2020 and guides the visitor from the founder’s pioneering spirit of his revolutionary use of natural, recycled and innovative materials to the company’s more recent experimentation with environmentally-friendly materials and techniques. Designed by Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo, with Giusy Bettoni, Arabella S. Natalini, Sara Sozzani Maino and Marina Spadafora, the exhibition shares an artistic/cultural perspective on the vital issue of sustainability, seen as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” . Sustainable Thinking turns to a wider public using the language of fashion, art and materials. The exhibition presents the work of artists and international fashion designers who give us their interpretation of a more mindful relationship with nature and its deep connection with technique, the use of organic materials and creative recycling, to highlight the importance of a collective commitment and a more enlightened way of thinking embraced by all. Materials are the common theme throughout the exhibition: the suggested itinerary begins with the founder Salvatore Ferragamo’s initial research into materials in the 1920s, including hemp, cellophane and fish skin, to then explore the stories behind luxurious materials that, after reaching the end of their first life cycles, are transformed into quality products, becoming tangible examples of a circular economy. Installations created using ancient crafting techniques present both the art of recycling and the rediscovery of handcrafting traditions, fundamental aspects of sustainable thinking. Moreover, the materials create layers of meaning, in which art is the tie between different cultural fields to be preserved in their diversity.
The Sustainable Thinking exhibition will be held at Museo Salvatore Ferragamo from Friday 12 April 2019 to Sunday 8 March 2020. Sustainability projects, seminars and workshops will be organized alongside the exhibition.