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FTA IN SUPPORT OF CREATIVITY

The front runner in supporting emerging fashion talents financially in the MENA region, FTA – Fashion Trust Arabia, was  not hesitant in stepping in to help the fashion and design industry master the current crisis caused by the Covid-19 pandemic.

The campaign #StandWithCreatives that kicked off on April 14th on social media and earned remarkable support by members of the Arab as well as international fashion industry and celebrities,   is offering emerging designers across the MENA region, the opportunity to apply for financial aid. Applications are now open on www.fashiontrustarabia.com

Eligible for the #StandWithCreatives emergency fund are established fashion businesses in the fields of rtw, evening wear, accessories and jewelry, with at least two years in the business. The applicant’s business also has to be based in the MENA region and should be majority owned by the designer and/or creative director.

The driving force behind the initiative, FTA founder Tania Fares, also just announced that the final judging of the second edition of the FTA Prize, will go live  online on the 28th and 29th of April.  We wish the 25 finalists all the best!

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